SEO Keywords are the phrases of the terms which are added to the online content to improve the search engine rankings for those terms. Most keywords are the ones that are discovered during the brief keyword research process and are chosen based on the overall combination of the search volume, the competition as well as the commercial intent.
When you try to optimize your content around certain words and phrases that people tend to search for, your site automatically ranks higher for those particular terms. A higher ranking in the SERPs can drive more targeted traffic to your website.
Keywords are an essential aspect of the SEO world, and SEO professionals may encourage clients to focus on more meaningful metrics besides keyword ranking. However, the fact remains that ranking well in Google for a keyword with significant search volume will result in traffic to your site.
Keyword research is a vital part of finding what your target audience prefers. Once you know what they want and find it essential, you can use those keywords to your advantage and achieve your desired goals. Using keywords has a vital impact on the organic page ranking in the search engines for your particular website or webpage.
Start with Keyword Research
We must work on bringing out the most relevant keywords in the content. One cannot assume what keywords people use to search and what keywords people use to search, and what you should rank. This is why you should always start with keyword research. There is plenty of information on how to perform keyword research successfully.
Choose the Landing Pages
Once you have identified the keywords you want to rank highly for, you should assign them to the appropriate landing pages. The total number of target organic landing pages will influence the answer to your main question about the correct number of keywords to track.
How many Keywords should You Track?
Many digital marketing professionals ponder over how many keywords they should track. It is easier for the pages to rank if they focus on a singular topic. Hence, you should focus on two or three primary keywords per page that are rewarded variations. Targeting four or more keywords is difficult as there is very limited space in the title and the Meta description for targeting them. With a plethora of keywords per page determined, one can estimate how many keywords you can track.
- You should take the number of organic landing pages you have chosen.
- You should multiply that particular number by the range of keywords per page to get your page range.
- You should then multiply the number of organic landing pages by 2.5 which is the average of the range.
For example, let us assume that you are working on a service site with five unique offerings and three blog posts you want to target as landing pages. You should expect to track 9-36 or about 22 keywords on average between these pages and your homepage. Many people avail the benefits of Best SEO Company, which provides different types of SEO services to its clients.
Following are Some of the Benefits of Keyword Research-
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Attract an Audience that Cares
One of the most significant benefits of keyword research is your ability to target a particular audience that genuinely cares about what you have to say. When researching keywords, you tend to look for words and phrases that the consumers are searching for regularly. This means when your website pops up for one of those searches that the consumer is already interested in, you should know what you have to say. It is easy to get them to stay on your webpage as you are providing information about precisely what they are looking for in the first place.
This is the number one reason why blogging around that keyword you researched is excellent. It also gives that target audience content they care about and want to engage with. This keeps them coming back for even more.
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The Increased Conversion Rates
Keyword research is an attribute that does a lot more than get people to your site. It also ensures that the right people are coming to your website. When you have the right kind of people coming to your website who need your services, that means more conversions. More conversions mean more money and ROI. You should implement keyword research into your website strategically.
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Consumer Behavior Insight
The benefits of keyword research have a lot to do with the ability to draw in more and more qualified leads. When you are working to see what your target audience is searching for, it is way easier to see what type of content they like and what they are likely to click on. You should also know what is important to them and what types of content are popular in that target group.
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Organize your Time
Keyword research is something that helps you identify what all areas of the strategy are improving your bottom line and what areas of the organization the consumers are most interested in.
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Spend Money Wisely
When you know which keywords are effective for your homebuilding campaign, you can save a lot on your PPC campaign. The paid ads can be cheap only if you are bidding strategically. If you are bidding on expensive short-tail keywords, you will be paying a lot of money for the words that probably won’t get you the traffic you want.
By conducting a bit of keyword research, it is easier to see what longer-tail keywords draw in the most conversions.
After you are done with your bit of keyword research, you should be able to pool more of the PPC budget to those less expensive words guaranteed to get you a good conversion rate.
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Better Organic Ranking
Keyword research is one of the ways to get your website up there in the rankings. Google’s search bots will also recognize them and categorize your site accordingly. The more relevant keywords you will have, the better your organic search ranking is ultimately going to be.