outdoor event signage
outdoor event signage

The Next Generation of Advertising: Outdoor Event Signage

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Outdoor Event Signage: The New Wave of Advertising


Outdoor event signage is revolutionizing the way businesses and organizations advertise. Whether it’s a trade show, corporate gathering, or community event, outdoor event signage offers a unique way to grab the attention of passersby and make a lasting impression. By leveraging the latest in digital display technology, companies can use outdoor event signage to create impactful and dynamic visuals that are sure to draw eyes and convey their message clearly. This blog post will explore the advantages and potential applications of outdoor event signage and how it is becoming the new wave of advertising.


Out with the old, in with the new

Outdoor event signage used to be limited to static, paper-based or LED scrolling signs. However, in the past few years, digital signage has revolutionized outdoor events by providing dynamic visuals and interactive experiences. Digital signage can be seen everywhere from large corporate events to small, private occasions, and is a powerful tool for attracting attention and communicating important messages.

Digital signage can be used to display full graphics, videos, and interactive experiences, all in stunning 4K resolution. This allows for maximum impact and control of the brand’s message. Moreover, with digital signage, it is now possible to quickly change menu boards and pricing hourly or daily. This level of flexibility is something that was not available before, and is invaluable for many businesses.

Overall, outdoor event signage has come a long way. Digital signage has replaced traditional static and LED signs, offering much more flexibility and control over messaging, while also delivering stunning visuals that draw people’s attention.

outdoor event signage
outdoor event signage

The benefits of digital signage

Digital signage is quickly becoming the go-to choice for outdoor event signage. This powerful technology provides numerous advantages over traditional, static signage, making it a great option for a range of events. The biggest benefit of digital signage is its flexibility; it can be programmed to display virtually any content and changed quickly and easily as needed. This makes it an ideal choice for outdoor event signage that needs to be constantly updated.

Digital signage also offers a much higher level of interactivity than static signage, allowing event organizers to capture audience engagement with polls and surveys. Additionally, digital signage can be customized to fit any event’s branding and budget. With a range of hardware and software options, event organizers can create unique experiences that draw in attendees and keep them engaged. Finally, digital signage is more cost-effective than traditional signage, as it requires no printing or installation costs.

Overall, digital signage is a great choice for outdoor event signage, offering versatility, interactivity, customization, and cost-effectiveness.


How to make the most of digital signage

Outdoor event signage is the perfect way to attract attention and create memorable experiences. Digital signage has the ability to capture the attention of your guests and draw them in, making it one of the most effective forms of advertising. However, in order to make the most of digital signage, there are a few key points to consider.

First, you need to have an eye-catching design. Investing in quality visuals, such as high-resolution graphics, animations, and videos, will ensure that your message stands out from the crowd. Additionally, you should also consider using interactive elements, such as touchscreens or gesture recognition technology, to further engage your audience.

Second, your outdoor event signage should be strategically placed. Consider the location of your signs, as well as the orientation of your audience when positioning your signs. This will help ensure that the signage is seen and make sure that it is easy for passersby to read and understand the message.

Finally, you should also think about how you want to manage your signage. Digital signage solutions can be programmed and managed remotely, allowing you to update your messages quickly and easily. By taking advantage of this feature, you can ensure that your message is always up-to-date and relevant.

By following these tips, you can make sure that you make the most of your outdoor event signage and create an unforgettable experience for your guests.


Case studies

When it comes to outdoor event signage, there are numerous success stories. Here are a few examples of how digital signage was used to draw attention to an event and make a lasting impact.

One example is the Atlanta Braves MLB team, who used digital signage to engage with their fans and create a fun atmosphere at their games. They installed screens around the stadium displaying interactive games and team news throughout the game. This helped to keep the crowd engaged and entertained, driving more people to attend the games.

At the 2016 Rio Olympics, digital signage was used to great effect. Around the venues, giant screens were used to display information about upcoming events, results, and general Olympic news. Digital signage was also used in the athletes’ village, allowing athletes to stay connected and up-to-date on all things Olympic.

Another case study is the 2018 Winter Olympics in South Korea, where outdoor event signage was used extensively throughout the games. The organizers invested in over 250 displays, including LED video walls, to capture the attention of viewers across the globe. This allowed them to engage with spectators both in-person and online, making sure they stayed informed of the latest news.

These are just a few examples of how outdoor event signage can be used to great effect. It’s an incredibly powerful tool for engaging with audiences, whether it’s at a sporting event or any other type of event. With the right combination of technology and creativity, digital signage can help to create an unforgettable experience for all involved.


Why is signage important in events?

Signage plays an integral role in outdoor events, helping to create the atmosphere and direct attendees around the venue. Outdoor event signage also helps to draw attention to booths, activities, and other elements of the event. It can be used to promote sponsors, attract new attendees, and even provide information about the event itself. With outdoor event signage, you can create a cohesive brand experience that will make a lasting impression on attendees. By utilizing creative and eye-catching signage, you can ensure that your event stands out from the competition and attracts more visitors. Signage also serves as an effective way to direct people around the venue, helping them find their way to their destination quickly and easily. Furthermore, outdoor event signage can be used to inform attendees about safety regulations, upcoming events, and other important information related to the event. By investing in quality outdoor event signage, you can ensure that your event runs smoothly and efficiently.


What are the six types of signage used at an event?

Outdoor event signage has become an important part of the event planning process. In addition to traditional signage such as banners and signs, digital signage can provide an additional layer of impact and allow for a more creative approach to advertising your event. Here are the six types of outdoor event signage used most commonly today:

  1. Flags and Banners: Flags and banners are among the most popular outdoor event signage. They are lightweight, inexpensive and easy to transport and set up. Flags and banners can also be customized with your event’s logo or message, making them a great way to advertise your event.
  2. Digital Signs: Digital signs are becoming increasingly popular in outdoor events. Not only are they more visually striking than traditional signs, but they can also be easily changed and updated on the fly. This makes them ideal for displaying dynamic information such as changes in menu items, daily specials, and so on.
  3. A-frames and Posters: A-frames are a popular outdoor event signage solution that come in many different sizes and shapes. They are typically made out of durable materials such as plastic or metal, making them resistant to wind and rain. Posters, meanwhile, are great for quickly putting up static information about your event such as location, time, etc.
  4. Trade Show Displays: Trade show displays are the go-to choice for larger events, exhibitions and conferences. They can be tailored to meet the specific needs of your event and provide a visual impact like no other type of signage.
  5. Vehicle Graphics: Vehicle graphics are a great way to get your message out there without spending a fortune on traditional forms of advertising. Vehicle graphics can be placed on any type of vehicle and are very visible in heavily trafficked areas.
  6. Projection Screens: Projection screens are an ideal choice for displaying large visuals in an outdoor setting. They offer a great way to grab attention and spread awareness of your event through visuals that won’t blow away in the wind or fade in the sun.



Outdoor event signage has come a long way in recent years, offering a cost-effective and customizable way to advertise. With the right combination of hardware, software, and creative design, digital signage can be used to effectively communicate your message at events. By taking advantage of these tools, you can ensure that your outdoor event signage stands out from the competition and makes an impact on your target audience. Investing in high-quality digital signage can also make your event more memorable and efficient, creating a better experience for attendees. So, make sure to take advantage of all the benefits that outdoor event signage has to offer!

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