Pro bono marketing is the act of offering pro bono service to nonprofit organizations. Pro bono work can include a wide range of services, including marketing, fundraising and public relations. Nonprofits can benefit from working with pro bono marketers in several ways: It allows them to receive personalized attention from experts in their field; nonprofits can afford this kind of help because it’s free; and pro bono work helps keep nonprofits’ budgets low while also helping them grow their profile.
Pro bono marketing is a great way to get your name out there, build brand awareness, and attract new donors and volunteers. It’s also an opportunity for nonprofits to get more grant funding by demonstrating their ability to execute on a project that aligns with the funder’s mission.
In addition, if you’re looking for ways to make an impact in your community or on a larger scale–and who isn’t?–pro bono work can help you do just that!
Pro bono marketing is a great way to help your nonprofit organization get the word out about what you do, why it’s important and how people can get involved.
- Increase brand awareness
- Build credibility
- Increase social media followers
Pro bono marketers are experts in their fields and are passionate about helping nonprofits succeed. They want your organization to thrive and grow, so they’ll be more than happy to share news about your work with their own networks through social media posts, blog posts or articles on sites like LinkedIn Pulse or Medium (if they’re writers). You may even find one who will write a case study about how he/she helped your organization achieve success!
To find a pro bono marketing partner, you should:
- Check out your local Chamber of Commerce. They often have a list of local businesses that are willing to donate their services to non-profits.
- Ask for referrals from other nonprofits. If you know of any other non-profits in your area that have had success with a particular company or individual, ask them if they can recommend them for you!
- Use social media to find a pro bono marketing partner. Many times people will post about what types of projects they’re working on and where they need help with them (or even offer their services). Be sure to use hashtags like #volunteer and #donateyourtime when posting so people who are looking specifically for these types of opportunities will see it more easily!
If none of those work out for whatever reason then consider using websites like VolunteerMatch which allows potential volunteers/interns/employees etc., connect directly with organizations based on location & interests.”
Nonprofits can benefit from pro bono marketing.
- Pro bono marketing helps nonprofits reach their goals. It’s not just about getting donations, but also about growing your organization and getting volunteers.
- Pro bono marketing can help you get more donors, volunteers and supporters of all kinds–and in turn, grow your nonprofit into something greater than it was before!
Pro bono marketing is a great way for nonprofits to get the help they need. It’s also a great opportunity for businesses and organizations to give back to their community by helping others. If you’re interested in getting involved with pro bono marketing, contact us today!