When managing an online store, especially one powered by WooCommerce, improving user experience and store performance is crucial. One tool that often goes unnoticed is the WooCommerce Product Per Page feature, which allows customers to customize how many products they see on a single page. By empowering visitors with control over their browsing experience, this simple feature can make a big difference in how customers interact with your store, ultimately boosting conversion rates and sales.
In this article, we will explore how the WooCommerce Product Per Page feature can help improve your store’s performance and enhance the overall shopping experience.
What is WooCommerce Product Per Page?
The WooCommerce Product Per Page feature allows users to control how many products they see on each page while browsing. This setting can be adjusted by the store owner and also offers customers the option to choose how many items they want to view at once. The feature helps declutter product pages, making the shopping experience more focused and streamlined.
The plugin Product Per Page for WooCommerce, available on WooCommerce’s official website, allows store owners to set up this functionality effortlessly. With this plugin, you can display a dropdown menu for customers to select how many products they want to view on each page, offering flexibility and personalization.
Key Benefits of WooCommerce Product Per Page
1. Improved User Experience
Customer experience is paramount when running an online store. If your visitors are overwhelmed by a large number of products displayed on a single page, they might feel frustrated and leave your site. Conversely, if too few products are displayed, it forces users to navigate through multiple pages, which can also lead to frustration.
With WooCommerce Product Per Page, customers can choose how many products they see per page. This ensures that users can browse at their own pace, leading to an improved overall experience. When customers feel more in control, they are more likely to stay longer and make purchases.
2. Faster Loading Times
One of the biggest challenges for eCommerce websites is ensuring fast loading times, especially on pages with a large number of products. Slow page load speeds can cause users to abandon your store, increasing bounce rates and harming conversion rates.
By allowing customers to display fewer products per page, the Product Per Page for WooCommerce plugin can help speed up your store’s loading time. With fewer images and product data to load, your store will perform faster, offering a smoother experience. A fast-loading website not only keeps customers engaged but also boosts SEO performance, as search engines prioritize sites with quick response times.
3. Boost Conversion Rates
Providing customers with the ability to customize their browsing experience can lead to increased conversions. When visitors can set the number of products they want to see, they’re less likely to feel overwhelmed and more likely to find what they’re looking for. A clean, user-friendly shopping experience encourages customers to add items to their cart and complete their purchases.
Furthermore, having faster load times due to fewer products being displayed at once contributes to a seamless purchasing journey. When pages load quickly and customers can easily navigate through your product catalog, they’re more inclined to complete a purchase, improving overall conversion rates.
4. Optimized for Mobile Devices
Mobile shopping continues to grow in popularity, making it essential for WooCommerce stores to optimize their mobile experience. On mobile devices, where screen space is limited, displaying too many products per page can lead to a poor user experience. However, displaying too few can cause unnecessary navigation through pages.
The WooCommerce Product Per Page feature is especially useful for mobile users, as it allows them to select how many products they wish to see based on their preferences and the size of their screen. This leads to a more comfortable and efficient browsing experience, which can increase the likelihood of mobile purchases.
5. Enhanced Control for Store Owners
As a store owner, you have the power to set default product quantities for each page and allow customers to change that based on their needs. For example, you can default to displaying 12 products per page, but give visitors the option to select 24 or even 48 if they prefer.
This added control not only benefits the user but also allows you to optimize your store’s layout to fit your sales goals. You can experiment with different default settings to see which product-per-page configurations lead to higher conversions and more user engagement.
Conclusion
The WooCommerce Product Per Page feature is a simple yet powerful tool that can significantly enhance the shopping experience for your customers while improving store performance. By allowing visitors to control how many products they see at once, you can create a more engaging, user-friendly environment that encourages longer browsing sessions, higher conversion rates, and better customer satisfaction.
