If you’re a nonprofit looking to get nonprofit marketing communications consultant, you may be wondering how to get in touch with an agency that will give you free or low-cost services. It’s not as easy as just calling up a company and asking for a handout. However, there are ways that you can find and work with pro bono partners.
What is pro bono marketing?
Pro bono marketing is a form of in-kind or exchange-based assistance. It can be provided by consultants, or by volunteers. Pro bono marketing is also known as “barter” because it involves an exchange of services between two organizations. For example, one nonprofit might offer to provide graphic design work for another nonprofit’s website in exchange for their help with some event planning tasks.
Another way that nonprofits can get pro bono marketing assistance is through their networks: if you belong to a professional association (like AIGA), there may be other members who are willing to donate their time and talent for free!
How to find a pro bono marketing partner.
When you’re looking for a pro bono marketing partner, it’s important to make sure they have the right qualifications. To find an ideal candidate, look for someone who:
- Has experience working with nonprofits and understands your mission and goals.
- Is willing to commit time and energy into helping you reach your goals (this could be anywhere from one hour per week up to full-time work).
- Has skills that match your needs–for example, if you need someone who can write content or create graphics, but not both at once!
What nonprofits can expect from a pro bono partner.
While a pro bono partner will be excited to help you, they won’t be able to do everything. You’ll need to work with your partner and make sure that they understand what your needs are. A good way to do this is by creating a marketing plan together before starting any work on the project. This will give both parties an idea of what needs doing and how long it will take them (and if it’s going to cost anything).
Once the plan is created, it becomes easier for everyone involved in the process because everyone knows where they stand and what needs doing next.
You should also know that most people who volunteer their time aren’t going out of their way just so they can say “hey look at me! I’m helping non-profits!” Most volunteers do so because it gives them something rewarding or fulfilling; whether that means helping others or learning new skills along the way doesn’t matter much–as long as everyone gets something out of working together!
The process of working with a pro bono partner.
The process of working with pro bono marketing for nonprofits is simple. You provide them with the information they need to get started, and then you let them do their thing. They’ll create content for your website, social media channels and other marketing materials (if applicable).
The benefits of having a pro bono partner are numerous:
- It’s free! You can’t beat that price tag when it comes to marketing help.
- Getting new eyes on your organization is always good for business. The more people who know about what you’re doing, the better chance there is for someone else to become involved in your cause or donate money or time to it.
The only downside? Finding someone willing enough and able enough who wants to volunteer their services won’t always be easy–especially if there aren’t many companies in town offering this kind of service or if those companies don’t have any openings right now due to high demand from other nonprofits across America looking for similar help themselves
Nonprofits don’t have to spend money on marketing services – they can ask for help from their network and other nonprofit organizations.
Nonprofits don’t have to spend money on marketing services – they can ask for help from their network and other nonprofit organizations.
Pro bono marketing is a great way to get free marketing help. This type of service allows nonprofits with limited budgets to get the word out about their organization, reach new audiences, and create awareness in the community.
Conclusion
Marketing is one of the most important aspects of nonprofit organizations, but it can also be one of the most expensive. With pro bono marketing for nonprofits, you can get free help from experts who know what they’re doing and want to help your organization succeed. It’s a great way to get started with your fundraising efforts!