Web Design Principles

6 Web Design Principles To Build An Engaging Visual Hierarchy

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Creating a polished website may look like a work of art, yet it involves a systematic approach to arranging page components. This methodology, referred to as visual hierarchy, revolves around crafting layout choices that align with how people expect information to flow. Therefore, to build an effective website, you must understand how the human mind interprets information. Therefore, Understanding visual hierarchy is vital for captivating visitors and guiding them toward desired actions. This blog has covered some important web design principles for crafting an engaging visual hierarchy. To achieve this, you must take the help of a web design company.

Let’s begin with a brief overview of a visual hierarchy. 

What is Visual Hierarchy?

As a design principle, visual hierarchy involves systematically arranging each element to facilitate effective visual comprehension. In a design context, this entails placing the header at the top in the most prominent font size, with subsequent elements scaled according to their significance. 

This deliberate arrangement assists users in understanding the information flow, guiding their gaze to the most critical elements first. Understanding the significance of visual hierarchy is paramount. This is because a good understanding enables the designer to establish an intuitive hierarchy. 

They can ensure viewers navigate the design easily without having to think about where to look first. Their attention is instinctively drawn to each element in the exact order it should be observed.

6 Web Design Principles to Follow For Creating an Engaging Visual Hierarchy


Use Alignment And Composition Techniques

Alignment and composition play pivotal roles in structuring the elements within your website, allowing you to direct the viewer’s attention. Two commonly used composition principles include the “rule of thirds” and the “rule of odds.” 

Remember this while working with the best web design company in India. In the rule of thirds, you must divide the web page by two horizontal and two vertical lines. It will create a grid of nine equally sized squares. 

The intersection points of those lines serve as focal areas where you should position the critical elements of your design. Let’s now come to the rule of odds. It suggests that an odd number of elements generates more interest and engagement among viewers. 

Focus On Size And Scale

In the context of visual hierarchy, size and scale are instrumental in conveying the importance of information. Typically, larger elements draw more attention within the hierarchy, while smaller ones play a secondary role. 

For instance, a prominently sized logo positioned in the foreground becomes a focal point, whereas less conspicuous elements like social media icons can be grouped on a smaller scale. It will allow other details, such as header text or product images, to take center stage. 

By playing with size and scale, your hired web design company in India can build a sense of perspective and guide users effectively to focus their attention on the most critical information in the first instance.

Consider Reading Patterns

Reading vertically, from top to bottom, is a universally accepted norm. However, when it comes to horizontal reading, there exists cultural diversity. In languages like English and Spanish, which adhere to the “Western” convention, reading progresses from left to right. 

In contrast, Semitic and Indo-Aryan languages such as Hebrew and Arabic follow a right-to-left reading direction. This diversity results in two distinct reading and scanning patterns: the Z and F patterns.

Z Pattern readers begin at the page’s top left corner, progress across to the top right, and then move downward and backward to the bottom left. They finally traverse across to the bottom right.

On the other hand, F Pattern readers also commence from the top left corner and move towards the top right, similar to Z pattern readers, but utilize the left side of the page as a guide. They scan to the right in a shorter movement. They then return to the left and proceed downward to the bottom of the page.

When creating an intuitive web design, a web design company can align with traditional reading patterns, create pages that align with individuals’ natural reading habits, or disrupt the traditional pattern by providing a central focal point for navigation.

Keep reading patterns in mind while considering the different web design principles. It will aid in the creation of designs that help convert, mainly when designing landing pages.

Font Hierarchy Serves As A Valuable Tool For Organizing Text 

Fonts play a crucial role in enhancing the visual appeal of your website and assist in structuring and categorizing text content, often based on its relative importance. A font hierarchy typically consists of three key components:

  • Primary Font: The primary font is used for the most prominent text on the page that attracts initial attention and features the most critical keywords or phrases to engage the audience.
  • Secondary Font: The secondary font is used for subheadings or secondary descriptions. While it doesn’t stand out as prominently as the primary text, it still provides value and facilitates the reader’s navigation across the page.
  • Tertiary Font: Tertiary text is the smallest in size but remains legible. It offers additional details about your content and can vary in length, ranging from concise captions to more extensive paragraphs or descriptions.

Emphasis On Whitespace

Whitespace is one of the main principles of a good website design. It is crucial in enhancing readability and maintaining a harmonious visual structure by preventing an excessive accumulation of elements within the layout. 

Therefore, ensure that your hired web design company leverages whitespace effectively. White or negative space surrounding and separating elements also facilitates information absorption for readers, reducing potential distractions.

Consider Proximity And Repetition

The human brain instinctively looks for patterns. Therefore, arranging elements in close proximity or utilizing patterns to structure them aids visitors in understanding their relationships and purposes. For instance, if your website includes a blog, arranging posts either next to each other or in a stacked format conveys to visitors that these elements share a common purpose.


In this blog, readers learned about effective web design principles for creating a visual hierarchy. To do so effectively, you can partner with the top web design & development company.

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