A Lifestyle Fashion Blog is a great way to monetize your passions, gain experience and grow your audience. Generally, they offer unique content on topics like travel, interior design and food.
For example, Joanna Goddard launched A Cup of Jo several years ago to share her daily life reflections and style advice. Her site has become a full-time business.
1. Share Your Passions
A lifestyle fashion blog is a great way to share your passions with your audience. Whether that’s through words, photos, or video, you can show your audience the life you lead and inspire them to live a similar one.
This lifestyle fashion blog is a great example of how bloggers often start out with a specific niche and then add more topics as their audiences or their own interests grow. For instance, blogger Julia Berolzheimer started her Gal Meets Glam brand as a fashion blog, but she has since expanded to include home decor and other lifestyle content.
The blogger behind this lifestyle blog is on a mission to encourage women to celebrate femininity. She shares personal style tips, runway trends, and beauty secrets to help her readers feel confident in their own skin.
2. Find Your Niche
It’s important to do your research and find a blog niche that has the potential for long-term success. You can do this by finding out how many people are searching for your proposed blog topic each month. Using an affordable keyword research tool will help speed up this process.
You can also validate your blog niche ideas by looking at Google Trends. If the search term you are considering appears to be fading, that isn’t a good sign. You want to be sure that your blog will be relevant for years to come. The last thing you want is to build your brand around something that is only of interest in the short term (like a new fashion trend). That won’t stand the test of time.
3. Be Yourself
Being yourself means following your inner guidance and making decisions that align with the life you want for yourself. It also means setting boundaries and not letting others push you around.
Trying to be someone else can become mentally and emotionally exhausting. Plus, it’s impossible to keep up a façade for too long.
Having the courage to be yourself will allow you to create more authentic and meaningful connections with others. People will be more inclined to hire you, ask you out on dates, and befriend you if they know that you’re being genuine. It’ll also make it easier to stop people-pleasing and start saying no to things that don’t align with your goals. That way, you can focus on living your best life!
4. Build Your Audience
A lifestyle blog is a great way to share your passions and interests with the world. It’s also an excellent way to build a community of like-minded people that you can support and connect with.
Once you’ve found your niche and established your brand, it’s time to start building your audience. This will take some time and hard work, but it can be well worth it in the end.
Start by sharing your newest fashion blog posts on social media, and don’t forget to set up an email newsletter to send your latest entries to your subscribers. You can use a plugin like Scroll Triggered Box to easily share your post previews with your readers before they go live. This will help you to increase your engagement and reader retention rates.
5. Share Your Resources
Many lifestyle bloggers offer a variety of content that reflects their passions and interests. They may write about design, relationships, parenting, and travel as well as fashion and beauty tips and tricks. Some also monetize their blogs by creating and selling products such as mugs, t-shirts, and even digital products like eBooks and eCourses.
For example, Chriselle’s blog focuses on beauty and fashion but she also talks about motherhood and shares her favorite recipes on her site, Wit & Delight. And since her audience consists of women of all ages, she’s sure to have something for everyone! This kind of diversity and authenticity is what makes lifestyle blogging so popular.