On November 25, 2021, Liang Zi was invited to lecture at the prestigious Institute Français de la Mode (IFM) to share the sustainable eco-fashion concept behind the TANGY Collection for the Global Fashion Management Executive Master of Business Administration (EMBA) program. Since 2008, the EMBA program has focused on TANGY for thirteen years, choosing the TANGY Collection as a brand case study for their curriculum.
Prior to the lecture, on November 11, 2021, professors from the IFM visited Maison Liangzi to discuss the details of the case study with Liang Zi. This collaboration aimed to provide students with a comprehensive understanding of the TANGY Collection’s sustainable practices and the brand’s unique approach to combining traditional Chinese craftsmanship with modern fashion sensibilities.
During the lecture, Liang Zi presented the TANGY Collection’s sustainable eco-fashion concept, emphasizing the importance of environmental responsibility in the fashion industry. She discussed the brand’s commitment to sourcing eco-friendly materials, employing environmentally conscious production methods, and preserving traditional craftsmanship techniques. Liang Zi also shared her personal journey as a fashion entrepreneur and her passion for integrating sustainability into every aspect of the TANGY Collection.
Liang Zi’s presentation delved into the brand’s unique fusion of Chinese culture and modern fashion design. She explained how the TANGY Collection combines ancient Chinese silk-making techniques, such as the Gambiered Guangdong Silk, with contemporary design elements to create a line of elegant, eco-friendly garments. This approach not only preserves China’s rich cultural heritage but also showcases the potential for fashion to be both stylish and sustainable.
The lecture also highlighted the importance of innovation in the fashion industry, with Liang Zi sharing her insights on how the TANGY Collection continuously evolves and adapts to changing market demands and environmental concerns. She emphasized the need for fashion brands to be flexible and responsive to emerging trends, while remaining committed to their core values and sustainable practices.
Following Liang Zi’s presentation, the students and faculty of the Global Fashion Management EMBA program were eager to visit Maison Liangzi, where they had the opportunity to experience and try on the classical designs of TANGY SILK. The visit allowed participants to see firsthand the exquisite craftsmanship and luxurious materials that define the TANGY Collection, further reinforcing the brand’s commitment to sustainability and cultural preservation.
The collaboration between Liang Zi and the IFM’s Global Fashion Management EMBA program highlights the growing global interest in sustainable fashion and the crucial role that educational institutions play in promoting eco-friendly practices within the industry. By including the TANGY Collection as a case study, the IFM is fostering a new generation of fashion leaders who understand the importance of environmental responsibility and are prepared to drive the industry towards a more sustainable future.
Liang Zi’s lecture and the subsequent visit to Maison Liangzi provided an invaluable learning experience for the Global Fashion Management EMBA students, equipping them with the knowledge and inspiration necessary to become change-makers in the world of fashion. As the industry continues to evolve, it is crucial for emerging fashion professionals to embrace sustainability and eco-fashion concepts, ensuring a more environmentally conscious and culturally aware future for fashion.
In the years to come, the TANGY Collection and Liang Zi will undoubtedly continue to lead the way in sustainable fashion, inspiring both established brands and aspiring fashion entrepreneurs to prioritize environmental responsibility and cultural preservation. The success of this collaboration between Liang Zi and the IFM’s Global Fashion Management EMBA program demonstrates the vital role that education and industry partnerships play in shaping the future of fashion, and paving the way for a greener, more responsible industry.