One of the major goals of any online business is to enhance its marketing efforts and content writing is one such thing that helps sites to rank higher in Google or any other search engine through keyword research, listings according to Google’s algorithms, etc. However, many people confused about content length. This is what we’re talking about in this article, and we’ll show you how to strike a balance between long and short stories.
What is a Short-Form Content?
Short content is typically articles and blog posts with a word count of less than 1,200 words. Although some marketing experts cut it to 1,000 words. It is generally easier to understand some topics in short instead of explaining them deeply. Short-form content takes on the following format:
- Media content.
- Social issues.
- Sending emails.
- Short blog posts.
- Information Processing.
Short-form content doesn’t weigh heavily on the audience. It doesn’t take much time to read, and it’s usually easy. Generally, they are easy to create and read quickly.
What is long-form content?
The length of long-form content exceeds the 1200-word limit. These articles go deep into the topics cover the whole concept in detail and have the following format.
- Courses and instructions.
- Evergreen pages.
- Color page.
- ebooks and white papers.
- Courses and instructions.
- Long blog posts.
Long posts are often used as an SEO technique to connect with the audience. They are not intended to summarize a story or news; Instead, they aim to educate and inform people who are looking for specific questions.
How can the right balance be achieved between long and short texts?
While both short and long content are useful, finding the right balance between the two is essential to effectively communicating with your audience. To strike the compelling balance, it is important to take several things into consideration and make the right choice, such as:
- Audience preferences: It is important to know your target audience and their preferences. You need to analyze and research the audience to make effective content and see whether they prefer in-depth content or quick content.
- Context and platform: Check the platform on which you want to publish the content. Different platforms have different expectations and reading habits. You should vary the length of your text accordingly.
- Content objectives: It is important to consider the purpose of the content. Some topics may call for extensive coverage, while others are good for conciseness.
- Variety: It is advisable to embrace both short-term and long-term trends for your content marketing strategy to enhance SEO. This allows you to cater to audience preferences and provide them with different information.
In short, finding the right balance between short and long content is about knowing your audience, valuing the platform, and embracing diversity.
Amidst all the challenges and confusion, know that one size doesn’t fit all in content marketing. The secret is to understand what your audience wants and expects from your content. By finding a balance and using long and short content in harmony, you can effectively connect with your audience while providing valuable information.