What you need to know about registering your trademark on Amazon FBA in 2023

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You, as an Amazon FBA seller, are aware of the many moving parts that go to a thriving business. Protecting your brand is crucial, and a trademark may be a useful tool for Amazon sellers to do just that. 

With a trademark, merchants on Amazon may take use of the Amazon Brand Registry’s comprehensive suite of brand protection tools.

One of the most amazing methods to launch a company in the year 2023 is to sell on Amazon. It’s a fantastic opportunity to supplement your income and broaden your financial horizons. About 9.5 million merchants participated in the marketplace worldwide in 2022.

However, competition is high in the business world. Furthermore, private-label vendors often go into battle against dishonest competitors that sell knockoffs or otherwise hijack their listings. A company’s image and success might suffer when employees engage in such behaviour. Therefore, retailers should take measures to safeguard their brands.

Joining the Amazon Brand Registry program is a very efficient means to this end.

This article will focus on the advantages and benefits of trademark registration for Amazon FBA businesses.

  • Define trademark.
  • The value of trademarks for Amazon retailers.
  • Can you sell on Amazon without a trademark?
  • Do trademarks prevent you from selling on Amazon?
  • The Process of Trademark Registration
  • Tips for Quickly Acquiring an Amazon Brand Registry Trademark
  • Conclusion

Define trademark.

A trademark is a unique identifier for your goods and services that might be a word, phrase, symbol, or design. It’s a priceless resource for guarding your company’s reputation from knockoffs.

Protect your brand against imitation by registering your trademark. As an added bonus, trademark protection stops competitors from adopting confusingly identical marks on comparable products.

For what reasons should Amazon merchants protect their trademarks?

Trademarks are crucial for online merchants that sell on Amazon. 

Safeguards against Plagiarism

To start, a trademark helps keep your brand safe from imitators. Products sold by counterfeiters are generally of worse quality or do not match your requirements, and they employ trademark replicas without your permission to do so. 

You may make it more difficult for counterfeiters to operate by registering your trademark and then pursuing legal action against them if they do. 

To provide just one example, a competing vendor may “hijack” your listing to peddle knockoffs under your label. If that occurs, it might lead to unhappy customers and poor feedback, which would hurt your listings. 

Exposure to the Brand

Having a trademark also allows you to promote your brand. Customers will begin to think of your trademark in conjunction with positive attributes like quality, dependability, and value when they see it on your items. You can boost sales and get more consumers if you do this.

Brand Registry on Amazon

Finally, you may use Amazon’s Brand Registry service to officially register your brand. 

Can you sell on Amazon without a trademark?

Many first-time sellers wonder whether they need a trademark to sell on Amazon, and the answer is “maybe.” To answer your question, no, a trademark is not required to sell on Amazon. 

As was previously indicated, a trademark is required in order to join a brand in the Amazon Brand Registry. 

If you are serious about expanding your brand in the future as the owner of a company that sells private label items on Amazon, you will want to register your company’s name as a trademark. 

However, a trademark is unnecessary when you are just getting started. 

Do trademarks prevent you from selling on Amazon?

New Amazon sellers sometimes wonder whether they can profit by selling things from other companies. The correct response is yes. 

Buying items of a different brand with the goal of reselling them at a profit is known as retail arbitrage and/or wholesale. 

You may lawfully resale items from other companies on the internet so long as you are offering an authentic product and not a knockoff. 

You may sell other branded items, but the trademark holders may not like your efforts to sell their products on Amazon and may submit a complaint with Amazon. 

Consider the wholesale business model if you’re interested in reselling things since it puts you in direct contact with the manufacturers, enabling you to source products more easily, purchase them at reduced costs, and avoid legal conflicts with Amazon.com. 

The Process of Trademark Registration

Trademarks in the United States are filed with and maintained by the USPTO, which has its own online trademark filing system.

If you are not confident in handling the trademark registration procedure on your own, it is recommended that you hire a trademark attorney or use a trademark service like Trademarkengine.com. 

Trademark registration begins with a search to determine whether or not the desired mark is already in use. The USPTO website has a trademark search option. 

In the event that the trademark is not already in use, an application may be submitted to the USPTO. The following details must be included in the application:

The brand’s official moniker

Products or services that will bear the trademark

The trademark’s description

When you initially started using the trademark commercially.

Your trademark registration request will be evaluated by the USPTO. You will get a certificate of trademark registration if the trademark is successfully registered.

If you hire a trademark attorney or trademark service provider, they will take care of all the steps in the procedure outlined above on your behalf. 

Tips for Quickly Acquiring an Amazon Brand Registry Trademark

Faster trademark registration and access to Brand Registry is now possible for Amazon merchants thanks to the Amazon IP Accelerator. When you hire an IP Accelerator legal company, you’ll have access to services like speedy trademark filing and more.

Brand Registry early access. Before your trademark is officially registered, you will be requested to join the Amazon Brand Registry after filing a trademark application with an IP Accelerator law firm. By doing so, you have access to the Brand Registry’s features, such as the ability to stop third-party merchants from utilizing your trademarks without your permission.

Informed counsel. IP Accelerator’s network of law firms includes experts in trademark law who can guide you through the registration procedure. They will also be able to provide guidance on how to safeguard your brand and forestall the spread of fakes.

Reduced expenses. Discounts on trademark filing expenses are a common perk offered by IP Accelerator legal firms. The fees associated with registering your trademark may be reduced as a result of this.


Amazon retailers benefit greatly from protecting their trademarks. They can give you with top-notch Amazon selling tools and assist you in securing your brand’s reputation. 

Consider registering your trademarks and signing up for Amazon Brand Registry if you want to sell on Amazon seriously. 

It is your responsibility as a business owner to protect your company’s reputation and intellectual property. You will have a hard time fending off “black hat” vendors that are aiming to hurt your firm if you neglect this responsibility. The registration process for brands has been simplified thanks to Amazon’s Brand Registry. With any luck, the advice presented here has clarified how to get the most of Amazon’s Brand Registry service.

SAECOM FBA PRO’s effective methods in brand registration will be useful. This will improve the speed of your Amazon FBA business shop.


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