No matter the type or size of a business, blogs can be a crucial part of an effective marketing strategy. The importance of blogs in a business is evident from the fact that it is one of the most sure-fire ways of reaching customers and expanding the reach of one’s business.
Blogs let businesses create a greater understanding of their products among the target audience which gradually leads to more conversions and increased customer loyalty. The amazing part is with a bare minimum investment businesses can create this content that works like a charm.
5 Advantages Businesses can have with Blogs
Here are the most impressive factors that lead businesses to use blogs as a marketing strategy:
1. Better SEO
One of the main goals of Search Engine Optimisation (SEO) is to drive organic traffic to a website. Very few searchers venture into the second page of any Search Engine Results Page (SERP) which is why ranking from number 1 to 5 or at the minimum 1 to 10 is essential for businesses to get any viable traffic.
High-quality blogs can take care of such needs. Businesses can hold their SERP rankings with blogs that serve the searcher’s query and provide proper solutions (in most cases with their services and products). Businesses can outsource the intricate job of crafting such fine content to a professional agency providing content writing services to ensure top ranking, high Click Through Rate (CTR), lead generation and sales or conversion.
2. Improved Traffic
According to a HubSpot study, there is 55% more traffic to websites that use blogs compared to the ones that do not use them. Blogs have the capacity to answer readers’ questions in such detail that increase the dwell time of a page and build authority. With a single blog, multiple readers can enter other pages of your website. It can be another blog, or it can be your contact page, service page, portfolio, and so on.
With professionally crafted blogs a business can secure traffic and guide them purposefully. If a business wants to bring traffic from outside of their website too, they can place an order to the agency for off-page posts (for example, guest posts, web 2.0s, etc.). The content writing price will depend on the type and volume of the project. For example, if you order in bulk, you can get discounts on your order, thereby reducing the content writing charges. Apart from this, the type of content also influences the charge. If the writing project is research-intensive, the writer or writing agency may charge higher.
3. Build Trustworthiness
For a new business, building trustworthiness from the get-go is essential. For your audience to feel that you are a trustworthy source of information is as crucial as the search engine feels that you are.
Professional agencies that have sufficient experience craft content after they gain a complete understanding of the business needs. If the goal is building trustworthiness or authority over a domain, they will follow, for example, EEAT guidelines; that the most used search engine in the world (Google) prioritises.
However, if working with an agency is not an option a business can start on its own and then gradually try and figure out its way into success.
4. Create Real Engagement
If a reader is not engaged with the blog, he or she probably would never make the buying decision. So, first of all, a blog has to grab the reader’s attention and provide useful information that compels one to go through the whole content. It should also use a “call to action” where it invites the reader to take some action.
The action can be commenting below the blog section about the reader’s opinion or suggestions regarding the topic or it can be contacting the service provider directly.
Another way to improve engagement will be through quizzes on your blogs.
5. Expand the Business’ Brand
In most cases consumers view businesses as cold, however, blogs can break this barrier and inform customers that they are not just numbers at the business’ end. A regularly updated blog section can help customers see the human side of the business and bring them closer to the brand.
The audience with greater knowledge of a brand helps to spread brand awareness organically. To improve brand recognition, you will have to create content optimised with different types of keywords according to different stages of the customer journey. You can research those keywords by going through the websites of your competitors. However, this may take a long to do competitor research manually. It will be effortless to do this with the help of tools like Semrush, Ahrefs, Keyword Planner, etc.
From this brief discussion, one can get a little idea about the importance of blogs in business. So, if you run a business that can benefit from an online presence and more brand awareness online, blogging is a great option.